1CRM UK | IMPACT I How to Complete Your End of Shift Report

Completing Your End-of-Shift Report 🚀

Hey there, superstar! 🌟 Ready to learn how to complete your End-of-Shift Report like a pro? 💼 Let’s dive in! 🏊‍♀️

In this video, we're going to show you how to complete your end of shift report. You must complete it at the end of every shift. 

📋 Why Do We Complete This Report?

• Consistency is key 🗝️! We use this report to:
  • Gather consistent data 📊 across projects.
  • Improve performance mid-campaign 🛠️.
  • Provide insights for the Impact Client Dashboard 🌐.

📱 How to Access the Report?

1. Ensure you have Wi-Fi, 3G, or 4G connectivity 📶. 
2. Access the report via the app at checkout 📥. How to Access the end of Shift Survey
3. Look for the End-of-Shift Survey button! 💾

👣 Footfall Counting (👀 + 🧮)

Steps to Calculate Footfall:

1. Count customers experiencing the activation for 1 minute during:
   • The busiest part of the day 🕒.
   • The quietest part of the day 🕰️.
2. Add these totals together ➕ and divide by 2 to get the average 🔢.
3. Multiply by 60 ⏱️ for hourly footfall.
4. Multiply again by the number of activity hours 🕐.

👥 Engagement Counting

Steps to Calculate Engagement:

1. Count customers engaging with the team for 1 minute.
2. Add the busiest + quietest engagement numbers ➕.
3. Divide by 2 for the average engagement 🔗.
4. Multiply by 60 and then by activity hours 🔄.

💡 Remember: Footfall numbers will be higher than engagement numbers!

📊 Other Key Metrics to Track

• Highest Footfall Period: Note the busiest time of the day ⏰.
• Average Engagement Time:
  1. Record the engagement length 3 times throughout the day 🕒.
  2. Add them together ➕ and divide by 3 for your average 🔢.

❓ FAQs and Consumer Feedback

• Write down common questions 📝 asked by consumers throughout the day.
• List 3 brand-associated words consumers use. Use 1 word per section (not sentences). 🗣️

⭐ Rating Scores

Rate these aspects on a scale of 1-5:
1️⃣ = Lowest, 5️⃣ = Highest

• Venue suitability 🏢.
• Event success 🥳.
• Event busyness 🚶‍♀️🚶‍♂️.
• Project popularity 🌟

🧴 Coupon and Sample Counting

1. Record starting stock at the event’s beginning 📦.
2. Record leftover stock at the end 🛒.
3. Subtract the difference to calculate samples distributed 🔢.

🕐 Report Submission Timing

• Must be submitted same day as the event 📅.
• Takes approximately 7 minutes ⏲️ to complete, so take your time! ⏳
• Accuracy is super important! ✅

📸 Photo Guidelines

• Submit 5 photos with your report.
• Avoid blurry images:
  • Clean your lens 🧼 and steady your camera 🎥.
• Keep backgrounds clear of:
  • Rubbish bins 🚮.
  • Logistic equipment 📦.

🖼️ Capture the Moment:

• Focus on BAs engaging with customers and products 🤝.
• Include branding elements like logos and uniforms 👕.
• Avoid:
  • Selfies 🤳.
  • Photos of children 👶.
  • Showing clients who don’t want to be photographed 🙅.

📚 Good vs. Bad Photo Examples

✅ Good photos: Clear, candid, with smiling faces and visible branding 🌈.
❌ Bad photos: Blurry, distracting backgrounds, and lack of professionalism 🚫.

💡 Key Reminders

• Date: Submit the event date, not your date of birth! 🎂
• Take time to complete the report properly ⏰.

🎉 Thank You!

Thanks for being thorough and helping us gather valuable insights 🙌. Let’s make every campaign a huge success! 🏆